Meetings Incentives Conferences and Exhibitions
For hotel members who have significant meeting or event space and facilities, SOH can provide a great source of additional income through its very own hotel meetings, incentives, conferences and exhibitions (MICE) specialised team and a range of promotional activities specific for the MICE market.
SOH actively promotes its SOH MICE Desk to a database of over 10,000 individuals responsible for booking meetings, conferences and events.
Boost Your Hotel’s MICE Business
SOH MICE desk team deal daily with Managing Directors, Marketing Events Managers, Public Affairs and HR Managers, in order to provide them with information about our hotels and their meetings and conference facilities.
We build personal relationships with bookers in trade associations, charities, corporate companies and government and educational institutions in order to ensure that meetings, incentive, conference and exhibition business is placed with our member hotels.