As part of our hotel management services we assist our hotel investment clients with hotel concept development services.

With years of experience and having been at the forefront of innovation in the international hospitality industry, we create unique and original lodging concepts. We work together with various design studios to make your hotel stand out and become a lifestyle destination.

To manage a repositioning or new hotel project properly, it is fundamental to have in-depth industry knowledge and insight. We ensure that the design and architecture is well aligned with the actual business and translate into feasible and efficient operations. Our team of hotel professionals is at your disposal to turn your new hotel into a winning success formula.

A concept that truly stands out, offers more than just a bed. Hospitality is about people and experiences. It needs to connect with the guests on an emotional level. It requires DNA, not just nice looking furniture. If done right, a great hotel concept can outsmart even the most established players.

• Drive a price premium in it’s local market
• Attract and retain talent
• Generate free press and social media exposure
• Convince investors and partners
• Fast-track future growth

SOH is a game changer in the hospitality industry. If you are looking for a company that can give your hotel that special edge to outperform local competitors you are in the right place. We aim to challenge the status quo, and turn independent hotels into market leaders.

And we don’t stop there. We actually manage the hotel on your behalf, taking care of the roll-out, pre-opening and hotel operations.

SOH is a new breed of hoteliers, creating high performing hotels. Want to have better results? Bring in the experts!